Closeup is synonymous with ‘Freshness’ that gives you the confidence in social situations, encouraging people to open up by getting over their self doubt. It is aimed at every person who is young at heart.
Closeup was the first gel toothpaste to be launched in a paste dominated market. Ever since its launch Closeup has open up new role on toothpastes. With a huge youth population that was bored stiff with the usual white paste.Closeup created a buzz with its funky advertising and innovative product formulation.